Laser Flakes

Has anyone heard about the new cornflakes yet? Evidently, Kellogg’s has decided to burn their logo onto the flakes and put a random amount in the box. The best part of this, for me, is the reasoning behind it.

It’s not to make the cereal modern and cool. Lord knows they could use that bit of a boost in a world full of ten flavors and sizes of Rice Krispies and marshmallows of all sorts of colors and shapes. The only cereal actually affected by a laser and the message? They’re real Kellogg’s Corn Flakes.

I didn’t know there was a counterfeiting issue. After all, when I want the real stuff, I get the one with a rooster and an extra $1.50 on the price tag. When I grab a homeless bag of Corn Shavings from the end of the aisle, I’ve accepted that they’re from a different company. Is anyone convinced that Kellogg’s is really making the generic brands too? What’s the point of that? And who’s in such a hurry that he grabs the first bag of golden flakes and doesn’t spare the second it takes to read the brand?

While it’s a cool idea, and a great idea to reinforce a brand name, it’s for all the wrong reasons. Seems like an awful lot of money spent on designing and equipment to help distinguish themselves from competitors inferior in every way. And when the generics start doing this, those people who don’t pay attention are really going to be in trouble.